What the health crisis has durably changed
Trends accentuated by the health crisis : we have entered a care society.
The health crisis that we have experienced has reinforced and accelerated a number of fundamental trends. In an IPSOS / World Economic Forum study carried out in 28 countries, health is today the number one concern among populations, 62% of whom consider that health - physical or mental - is the main threat that they must confront.
This acknowledgement of the importance of health will have important consequences on the way in which men and women are protected throughout the world.
We are anticipating a rise in the budgets spent by institutions and businesses in the health sector. For institutions, the main objectives are to accelerate the establishment of universal health coverage in countries in order to protect as many people as possible, strengthen the quality of local healthcare networks, stimulate entrepreneurship and innovation within the country, and heighten the capacity to collect and analyze public health data. For companies, the objective is to offer safer work environments, more comprehensive coverage and value-added services, to protect and retain employees and improve their performance.
In addition to undergoing a reorganization so as to better cope with future “ health ” risks -- reinforced medical management, increased hygiene / detection capacity, barrier gestures, teleworking, etc. -- companies will wish to provide easier access to health services to secure, optimize travel and help guide their employees and their dependents as best as possible. To achieve this, they will offer these people teleconsultation, medico-social hotlines, and prevention tools. They will also provide support services (coach / psychologist) to help them when they are in difficulty. For this, companies will have to rely on specialized service companies, or on insurance or mutual companies capable of providing them with quality offers.
The movement already underway to develop private insurance that will offer health coverage to individuals and businesses therefore needs to accelerate, particularly in developing countries. They must be able to meet expectations while keeping their costs down thanks to the integration of technology - digitalization - , to significant efforts in the field of prevention, and to very strong patient orientation . The increase in investments made in “ healthtech ” and the number of start-ups in this field will also likely continue to accelerate (+ 28% between 2019 and 2020).
In conclusion, there is no doubt that this recent episode will generate many innovations in products and services from the various players in the sector in the years to come, in order to better prevent and cure, and to better meet the expectations of the population.